DIGITAL LIFE
ABOUT US
A Shanghai based boutique digital house (agency) that breathe, eats and shxxt digital.
Digital marketing is serious business as every dollar counts and we understand the value of each collaboration. Merging strategies, creativity, technology and production, we aim to create immersive and effective interactive experiences and journeys with underestimated common senses, generating real influence, engagements and awareness.
We are Archiive. Digital is Life.
STRATEGY
Research
Digital Strategy & Innovation
Digital Marketing Strategy
Content Strategy
Consulting
Project Planning
MARKETING
Digital Marketing Campaigns
Advertising Campaigns
Content Marketing
SEO Strategy
Social Media Marketing & Management
Analytics & Reporting
Influencer Marketing
DESIGN
Creative Direction
User Experience Design
Interface Design
Mobile Applications
3D & Animation
Dynamic & Interactive Video
DEVELOPMENT
Responsive Websites
Web Applications
Content Management Systems
Mobile Applications
Mini Program
STRATEGY
Research
Digital Strategy & Innovation
Digital Marketing Strategy
Content Strategy
Consulting
Project Planning
MARKETING
Digital Marketing Campaigns
Advertising Campaigns
Content Marketing
SEO Strategy
Social Media Marketing & Management
Analytics & Reporting
Influencer Marketing
DESIGN
Creative Direction
User Experience Design
Interface Design
Mobile Applications
3D & Animation
Dynamic & Interactive Video
DEVELOPMENT
Responsive Websites
Web Applications
Content Management Systems
Mobile Applications
Mini Program
WORKS
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Halloween Horror Night 5 Campaign
The biggest annual event for RWS, held in Universal Studio, wants to attract more Chinese travelers to attend the bash over a one month period. Online marketing strategies include a mini-site campaign, Weibo & WeChat Marketing, KOLs activation, SEM and an innovative WeChat Web App Mini-site campaign includes an interactive video for users to search and collect items, which will enable them to enter into a draw that has the top prize of a paid trip to Singapore.Total Weibo fans increased by more than 15k during the campaign and generated over 6000 reposts and comments.
X'MAS Challenge Campaign
The campaign was helmed by famous Hong Kong Celebrity, Gigi, where a pseudo wechat conversation had her inviting users to come join her for the X’mas challenge. Using only the WeChat platform for this campaign, a web app was design and created which saw over 10k games played over the 3 weeks campaign period.Awareness of Campaign was developed with WeChat KOLs and Web Advertisements.
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Coca-Cola Virtual City Online (China)
Archiive construct a virtual KO-City for Coca-Cola, user can walk in every channel of the "City" via romote controlled by ipad, several sales channels are built in such as Hypermarkets, Cinemas, Malls, Subway Stations, Airports, Rural etc KO-City shows what kind of promotion are available in each channel as well as promotion planning.
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SONG FA BAK KUT TEH: OCTOBER CAMPAIGN
October Social Campaign was planned to help with sales conversion, promoted campaign phase by phase on both Official WeChat Account and WeChat Group, also developed a H5 to enhance brand awareness and user interaction.
SONG FA BAK KUT TEH FIRST OUTLET IN TAIWAN OFFLINE OPENING CEREMONY
The first outlet of Songfa Bak Kut Teh in Taiwan was opened in Taipei SOGO Fuxing Store in September 2019. As the organizer of opening event, Archiive lead the event from planning to venue to personnel and process arrangements, to presented a welcome ceremony in authentic style for Songfa to enter the Taiwan market.
SONG FA BAK KUT TEH TAIPEI OUTLET OPENING CREATIVE DESIGN
Combining Songfa's brand tonality with the urban landmark in Taipei, Archiive designed and produced a series of offline brand marketing materials, like the main visual back panel for the opening ceremony, the media partner gift box, the VIP invitation letter and thanks card, to created an event experience full of Songfa culture for the VIPs participating in the opening ceremony.
SONG FA BAK KUT TEH TAIPEI OUTLET OPENING PR & KOL PROMOTION
In response to the news media promotion in the Taiwan market, we invited 3 well-known local TV stations, 70 online media platforms, and 10 KOLs in Taiwan to compete to release relevant news about Songfa Bak Kut Teh new opening in Taiwan. The special cuisine and the future development direction were reported in detail. We have also prepared an official question and answer session for the Taiwan market, so that the local media can learn more about Songfa culture as much as possible.
SONG FA BAK KUT TEH DIGITAL STRATEGY MANAGEMENT IN OVERSEAS MARKET
Archiive provided Songfa with the brand strategy and management of Taiwan's online marketing, including the maintenance and operation of Facebook and Instagram which is not limited to graphics, short videos, illustrations, etc. By combining advertising campaigns and localized expressions, Archiive successfully implanted Songfa in the hearts of Taiwanese.
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sen-ryo China Website Design
The sen-ryo China website is a follow-on after the the Ippudo China website. Hong Kong Maxim Caterers’ next project is a chain of sen-ryo restaurants, that offers premium Japanese sushi.
Genki Sushi China Website Design
Make a new official webiste for Genki Sushi to fit Chinese young target audience.
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JEJU SHINHWA WORLD : WEBSITE
An iconic Integrated Resorts in Jeju Island, South Korea. Agency is tasked to create, design, develop and manage the project’s digital assets for both the China and Global market marketing requirements. The website is in 6 languages and incorporates ticketing system for the project’s Theme Park, Water Park and Lionsgate Movie World, It also includes integration of Hotel booking systems with the 4 Hotels (Somerset, Landing, Marriot and 4 Seasons) that will be opened from Jun 2017 onwards.
JEJU SHINHWA WORLD : CHINA DIGITAL MARKETING
Online strategy planning to create awareness, exposure and loyalty of a new brand from ground zero for the China audiences.Official social media platforms include Sina Weibo and Tencent Wechat as the main voice of the brand to disseminate information and content for the project in the beginning stages. KOLs are engaged for planned campaigns to widen the exposure online to target audiences. Both accounts were launched in Jul 2017 and have since gathered an average increment of 1,000 followers per week.
JEJU SHINHWA WORLD:DIGITAL SUMMER CAMPAIGN
A summer campaign was launched on both social media platforms with directed conversion on the official website. The core concept of the campaign was to hit on the touch point of “No More Excuses” , failed promises between friends, family and couples, for a pre arranged overseas holiday,2 viral videos were produced to create awareness online. One is from a perspective of a buddy that has just being “played out” by her friends on an earlier agreed trip, and the other is from the angle of a mother who has had enough of her husband empty promises. Style of the video was done by the leads “dissing”. This is also to coincide with the hugely popular variety program “The Rap of China” during the summer period to bring more awareness to the campaign. Media placements for the campaign were done both online (Official WeChat & Weibo, SEM, Media buy) and offline, lasting 3 months.
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SOLAIRE RESORT: CHINA DIGITAL MARKETING
Solaire Resort is an integrated resort in Manila, Philippines. Based on the purpose of brand awareness and loyalty of a new brand from ground zero for the China audiences. Archiive uses WeChat as the main voice of the brand to disseminate information and content for the project in the beginning stages. Mini campaign also be planned to widen the exposure online to target audiences.
SOLAIRE RESORT: VIP JOURNEY CAMPAIGN
A VIP Journey Campaign was launched on the WeChat platform with a fun interactive mechanism, users had a chance to win the ultimate luxury three-day and two-night VIP journey to Solaire by participated in the campaign H5. Prize was the incentive to attract attention of the target audiences.
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Resort World Singapore : China Digital Marketing
Archiive provided Resort World Singapore one year social media strategy included mini-site, weibo marketing, KOL, SEM, creative wechat mini-site.
BRAND LEAD GENERATION CAMPAIGNS
Based on festival buzz, Archiive has created a series of marketing interactions for RWS that have attracted a large number of users in a short period of time.
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Coca-Cola Virtual Vending Machine (China)
Replace traditional vending machine mode, we offer consumers a new innovative virtual vending machine to buy Coca-Cola beverages via their mobile devices. Combine with online and offline, such as, creat new purchasing habit, share via social platforms and enhance online payment to encourage participation.CRM system is built in as well to track users' habit and for future promotion purposes.
Coca-Cola Interactive Mix-a-Drink (BAR)
Collaborating with Coca-Cola’s KO Lab in Shanghai, an interactive cocktail mixing platform for the pub environment to invite users to create new cocktail recipes with Coca-Cola’s family of beverages was developed.
Coca-Cola Interactive Mix-a-Drink (KTV)
Also by collaborating with KO Lab, an interactive Mix-a-Drink mechanism was developed for the KTV environment. This installation also incorporated direct F&B ordering as well as selfies capabilities as a take away for patrons to enhance the overall experience while gaining awarness on the different beverages available by Coca Cola in the China market.
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HANDYCAM Viral Video Campaign (China)
Launch campaign for the new Handycam with projection capabilities. 5 online videos focusing on treasured relationship moments were conceptualized, story boarded and produced as a viral video campaign on the main video portals in China. Key Visuals to supplement Video Campaign
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UNILEVER A.I.HUB
Unilever Shanghai A.I.UB office interior creative design, customized agile space according to different needs, in 120 square meters of space set up office scenario, visit scenario, display scenario, experiment platform scenario, live broadcast scenario, meeting discussion scene, and another multi-purpose environment.
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SONG FA BAK KUT TEH: CHINA DIGITAL MARKETING
An iconic brand from Singapore that began in 1969, Archiive adopted a more localized word of mouth strategy that creates localized interest groups within the vicinity of each restaurant location. We engage with the followers in each social groups on a daily basis and offers regular vouchers and rewards for return visits and reposts.
SONG FA BAK KUT TEH CI DESIGN
Archiive has designed a series of brand materials and accessories for Songfa Bak Kut Teh, such as menu, opening gift box, opening wall, pillow, card sleeve, etc.
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SEN-RYO WEBSITE DESIGN
The sen-ryo China website is a follow-on after the the Ippudo China website. Hong Kong Maxim Caterers’ next project is a chain of sen-ryo restaurants, that offers premium Japanese sushi.
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IPPUTO CHINA WEBSITE DESIGN
Hong Kong Maxim Caterers requested for a website to be designed and developed for Ippudo Ramen Restaurants, the special Japanese ramen restaurant hailed from Hakata,Japan The design developed highlighted the product offerings of Ippudo, and highlighted the restaurant’s ramen dining culture and dynamic service.
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GENKI SUSHI CHINA WEBSITE DESIGN
Make a new official webiste for Genki Sushi to fit Chinese young target audience.
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PILSNER URQUELL: H5 CAMPAIGN
Pilsner Urquell #请你喝一杯# is an H5 social media campaign conducted on WeChat. Users can participate in the game by scanning the code, buying beer can accumulate points, sharing and successfully inviting friends can also get a free beer; Users can go to the bar according to the location and participate in the activity.
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GRAND YARD: CHINA DIGITAL MARKETING
Archiive has curated a series of events for Grand Yard to attract new and established followers. In the WeChat service account, Archiive provides refined operation strategies for different target groups of Chinese and foreigners.
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SUISOKENKU: WEBSITE DESIGN
Suisokenkou website is mainly used by B-end distributors at home and abroad. Therefore, Archiive has designed and developed a website in both Chinese and English for this customer with its core tone of high-tech particles and rays. The website contains online purchases (go to different channels), online submission of information to become distributors, experience center online inquiry, and other core functions.
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BLUESOUL ENVIRONMENTAL TECHNOLOGY: WEBSITE DESIGN
Archiive designs and develops new Chinese and English websites for Bluesoul domestic and foreign B-end shipowners with the core goal of brand and product prominence and the core tone of Marine environmental protection. Archiive also provides brand website content and product dynamic design and display, development, and content management services. This website is a pure brand display website, focusing on the display of brand history and culture, interactive product systems, brand certificates, cases, and other content.
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ROTOBOOST: WEBSITE DESIGN
Rotoboos is a global hydrogen energy enterprise, mainly to small and medium-sized industrial enterprises as the target group, in the website content and material use are inclined to professional, scientific and technological direction, at the same time, hydrogen energy is the world's cleanest energy, the overall tonality of the website to sustainable, concise, sense of science and technology, Archiive has designed and developed new websites in both Chinese and English, as well as produced many product/technology circuit diagrams and 3D animation effects, providing brands with dynamic design, display, development and content management services for brand website content and products.
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RCI:CHINA DIGITAL MARKETING
RCI is the market leader in vacation exchange, offering the world’s largest vacation exchange network and providing unrivalled products and services. Archiive was tasked to manage the official WeChat account with upgraded functions and new content format that is more applicable to the local audiences. New functions include Live Chat (Customer Service Online), New Member Lounge sign in so that serve members better.
RCI:THANKSGIVING CAMPAIGN
The first WeChat campaign done by RCI utilizing a campaign theme of “Gratitude” to its faithful followers. This campaign also coincides with Thanksgiving season for relevance. Users are channeled to the campaign H5 pages via the official WeChat account. Once in, they will receive a personalized Thank You letter, submit their personal information (for backend tracking) and stand to win a destination prize via digital scratches.
RCI:MEMBER LOUNGE MICROSITE
Archiive planned, designed and developed a microsite based on the new concept of an online virtual Membership Lounge where new members are able to acquire relevant information interactively. And on the backend, RCI Customer Service are able to track the information viewed by each member and follow up directly which is a core part of their business.
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NIESSING: CHINA WEBSITE MIGRATION & MAINTENANCE
Archiive builds the Chinese website and maintains the server for Niessing Jewelry.
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Hydrogen Website Design and Digital Marketing
Italian Upmarket fashion brand "Hydrogen" first been in China, Archiive is tasked to creative design and develop its official website. Digital marketing campains will be held through wechat app to widen brand awareness.
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What is WE.HIIVE
WeChat has evolved from simply a brand awareness tool to encompass customer service focuses for brands in accordance with the ever-changing habits of users. Brand communications and marketing on the WeChat platform should not be limited to content based visuals to attract new followers via advertisements or a fancy post layout. The entire marketing and communications process on WeChat should enable personalization, consistencies and creativity, which will then lead to enhanced user experiences, resulting in conversion at the end of the journey.
WE.HIIVE is a platform built to enable that
It is a marketing technology platform to provide and combine industry insights and solutions for the sole purpose of maximizing the capabilities of WeChat to serve the brand purposes. It is to make your WeChat account into a more responsive, comprehensive , effective real-time communication platform with your customers, on top of the already amazing creative content. It serves to assist brands to really seize new opportunities in the WeChat era so that the distances with your customers is even closer!
WECOM
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For all business owners, WeCom is the next business solution for you!
  • Not sure how to communicate with Chinese customers?
  • Having trouble communicating with Chinese customers?
  • Personal WeChat been blocked?
  • Having trouble managing customers from China?
  • Employee departures or changes are unable to transfer their customers?
  • Unable to successfully register for WeCom?
  • Not sure if you should use WeCom?
Our Solution
In the digital era, instant messaging tools have increasingly significant impacts on both work and life. While both WeCom and WeChat belong to Tencent, they have distinct functional positions. WeCom is dedicated to providing enterprises with an efficient and secure communication and collaboration platform, whereas WeChat caters more to personal social needs. Therefore, it is not recommended for employees to use personal WeChat for client communication, as it may expose them to information security risks, distractions from social information, and potential damage to corporate image.

Moreover, the transfer of client resources upon employee turnover poses a significant challenge. Customer resources stored in personal WeChat accounts are often difficult to smoothly transition, potentially leading to the loss of important clients for the enterprise. On the other hand, WeCom facilitates the seamless transfer of client resources through its organizational structure and collaboration features. Enterprises can leverage WeCom management capabilities to ensure that upon an employee's departure, client resources are smoothly transferred to the new recipient, thus maintaining corporate client relationships and business continuity.

For foreign enterprises, using WeCom when receiving Chinese clients not only avoids the limitations of adding contacts on personal WeChat, ensuring smooth and efficient communication, but also better manages and transfers client resources, ensuring stable business development.

In summary, to ensure efficient work communication, information security, corporate image, and stable transfer of client resources, WeCom is recommended as the preferred communication tool for businesses with their clients.
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