Do you still think WeCom is just a tool used internally in the company? From WeCom to WeComGroup, WeCom has already become the most popular, most secure, and most valuable channel for user retention and conversion in the WeChat ecosystem.


The marketing value of WeCom for brands is mainly reflected in the following aspects:
01 Permission-based interactive push:
WeCom marketing is permission-based, requiring users to actively follow before any subsequent marketing activities can be conducted. This approach avoids forced advertising push notifications, reduces user aversion, and allows brand messages to be delivered to target users in a more natural and precise manner.
02 Precision marketing:
WeCom can leverage third-party agencies, location positioning technology, and other means to achieve point-to-point direct push notifications, ensuring that each user receives designated information and thus achieving precision marketing. This precision not only improves marketing efficiency but also reduces marketing costs.
03 Flexible and diverse marketing methods:
WeCom supports a variety of marketing methods, such as Drift Bottle, location signatures, QR codes, WeChat development platforms, Moments, and more. These methods can be flexibly selected and applied based on brand characteristics and marketing needs, creating more diversified and creative marketing activities.
04 Customer relationship management (CRM):
WeCom provides powerful CRM functions that help brands establish user profiles, analyze user behavior, and provide personalized services. These functions assist brands in better understanding user needs, enhancing user satisfaction, and improving loyalty.
05 User retention and conversion:
Through precision marketing and CRM, WeCom can effectively enhance user retention and conversion rates. For example, by pushing valuable content, providing personalized services, and organizing interactive activities, it attracts user participation and keeps them active, thereby promoting user conversion and purchases.
06 Controlling marketing costs:
Compared to traditional marketing methods, WeCom marketing costs are lower. On one hand, WeCom allows brands to add a large number of users for free, without paying additional advertising fees. On the other hand, WeCom provides a wealth of marketing tools and functions, allowing brands to select and apply them based on their needs, further reducing marketing costs.
07 Connecting with third-party platforms:
WeCom supports connections with third-party platforms, enabling brands to introduce more professional services and functions, further enriching marketing methods and enhancing marketing effects.

In summary, the marketing value of WeCom for brands is mainly reflected in permission-based interactive push, precision marketing, flexible and diverse marketing methods, CRM, user retention and conversion, controlling marketing costs, and connecting with third-party platforms. These values make WeCom an important channel for brands to conduct online marketing.